Society Girls and the Traveling Shirt

So, Society Girls.. this is where it starts to get exciting! Things around here are going to look different pretty soon. I am in the process of expanding and enhancing The Vintage Society into a full scale fashion website.

The Vintage Society will soon have a complete makeover, with incredible style and flare. I cannot wait for you all to explore and be a part of the growing process.

Now for some exciting news…. If you live in the Southern California area…or just so happen to be visiting.. we will be hosting a huge - fabulous -“put-on-your-most-fabulous-Society-Girl-outfit” Party.. to celebrate the launch of THEVINTAGESOCIETY.COM!

YOU ARE ALL INVITED! (More details will follow in the coming weeks.)

More exciting news.. and probably the thing I am most excited about … I am not only celebrating the launch of the site.. but celebrating YOU – the Society Girl’s around world.

How am I doing this?

Well, it basically comes down to a shirt – a shirt from the new Quiksilver Women’s line – this shirt is, at the moment, traveling around the world to seven Society Girls. Each girl will be styling their own look using the same shirt, showing off their signature style – they will then send me a photo of their creation and fill me in on their inspiration.

Each girl will be showcased at The Vintage Society Launch Party!

I will keep you posted...

Check out more about these ladies:
Rhiannon, Sarah, Jennifer, Francesca, Siriwan, Rikka, and Siri

Quiksilver Girl: Behind the Scenes

Inside SiteLA

Peek inside SiteLA.. where the work will be done.. and The Vintage Society will grow...

Alice in Wonderland

Last night's SiteLA party was a blur of activity and I am still reeling from all the excitement. I have two numb toes from wearing platforms for six hours, but I am a girl with a smile still on my face.

Here's the gist of what it looked like:

Days leading up to the party there were hours spent preparing "Beth's Closet" which featured clothes, inspiration, and the "Society Girl" short film. Pre-party activities included meeting with press and introducing them to "The Vintage Society". As the hour approached, PR reps manned the doors with "the list" and the crowd started pouring in. It was slammed and slammin' - the music, food and just about everything was perfect.

I feel like I am Alice in Wonderland. I have fallen down a rabbit hole and I am discovering a whole new adventurous world.

Here's a peek into Wonderland...

SiteLA

The launch party is tonight.. and I want to launch all Society Girls over to the site where all things will be happening. Get the scoop on the five other incredible women who are part of the Quiksilver Women's sponsorship!

Come visit us at SiteLA.org

(photo courtesy of Harper Smith photography and siteLA)

Style and the City

Another amazing article written by Seven McDonald that is featured in LA WEEKLY. I love the title.. STYLE AND THE CITY!

Check it out!

Quiksilver Update: STYLE.COM!

Big news on the Quiksilver front! We launch tomorrow night with a fabulous soirée at SiteLA (the hub of all our activity). Along with the party, we are being given some exciting press opportunities.

The most thrilling opportunity came from my number one go-to resource.. STYLE.COM!. I was so honored to be interviewed by Maya Singer.

Check out the article!

Quiksilver Update: Launch Party Project

The Quiksilver Sponsorship officially launches next week with a grand 'ole party and that means The Vintage Society has been bustling with activity. Each of the six women being sponsored will feature something that captures the essence and life of their vision, and mine has been a blast to work on.

The last few days, I have been focused on developing, filming and producing a short film called "Society Girls". Here is a sneak peek.. and don't worry.. it will be available for your viewing pleasure next week.

The Story Unfolds

President's Day! Hip Hip Hooray! No work.. just play... well for some at least.

In the spirit of the holiday, I interrupt our regular programming (Weekend Recap) to let you in on more QUIKSILVER madness.

Society Girls everywhere will love the new line.. the story unfolds in the video below.

Now check out the whole look...

The BIG News!

Ok, so yes.. going to New York for Fashion Week was part of my news… but there is actually a lot more.

The last few months at The Vintage Society has been really exciting… and it is time to reveal all the juicy gossip!

About a year ago, The Vintage Society took shape in my mind; I had a dream to take all my creative energy and put it into something I loved – Fashion. I had the concept for a little shop that would sell vintage and re-designed clothes, but would be a hub for girls to come together and inspire each other with their own individuality.

A few months into the forming of The Vintage Society, I started this blog as a way to put my ideas out there and give readers a view into my journey. The blog has grown and I have discovered more about what I love within the fashion realm. I love styling, writing and being a part of this amazing community of Society Girls. My vision has grown beyond just the little shop it started with, and because of this I wasn’t sure which direction to take.

At this crossroads, I was informed of an amazing opportunity that was being offered to women with a vision (I’ll expand..in a moment). I applied – was accepted into the first round – interviewed in LA with two women – was accepted into the final round- interviewed in LA with a panel of women – and finally after two weeks of nail biting found out that I had been selected for a DREAM OPPORTUNITY!

So… what is this opportunity?

It starts with a new clothing line that is launching in Summer 2008. The global brand Quiksilver has developed an amazing women’s line that is all things wonderful. This Quiksilver Woman is one with an adventurous spirit who has moved away from the beach city into the big city and is pursuing her dream of more than the mundane life. She is an artist, an entrepreneur, globally aware and ready to take on the world.

With this girl in mind, Quiksilver is sponsoring six women with independent vision. Their goal is to give these women all the resources they need to make their dream come alive, and I am one of these women!

The hub of this activity is taking place in a site in Los Angeles (the Silverlake area). The site will be used as an office for all the girls as well as an event space to further our goals.

So, Society Girl’s out there.. I will be expanding all the ideals of The Vintage Society over this year. If you live in the area, I will be holding events and trunk shows with the Society inventory. I will also be using the resources of Quiksilver to dive deeper into styling and fashion writing and ultimately see where The Vintage Society lands.

There will be a lot more news on this subject and I will let you in on everything. Thanks for reading and making this opportunity available. You are the ones that have inspired me!